Black Veil Brides – Set The World On Fire Pre-sale

Black Veil Brides Pre-Sale Case Study
Objective: 

Create a successful, revenue generating pre sale for Black Veil Brides’ major label debut while simultaneously putting the BandMerch and Topspin API through rigorous testing.

Strategy: 

BandMerch developed product line, bundle offers, suggested retail pricing and landing page build.

BandMerch executed the campaign utilizing the Topspin platform which encompassed:

  • Product Development and Offer set up
  • Web Development and Integration with client web administrator
  • Fulfillment integration with BandMerch WMS
  • Campaign messaging through BandMerch and client digital channels including:
    • Email
    • BandMerch Aggregate Store
    • Client Store
    • Facebook
    • Twitter
Results: 
  • Total Visitors 50,771 from May 1 – June 20, 2011
  • Total Transactions: 1,123
  • Conversion rate increased by 300%
  • 1st week Billboard Debuts:
    • #1 Rock Album Itunes
    • #2 Hard Rock Album Billboard
    • #3 Rock Album Billboard
    • #17 Top 200 Billboard